Help An Entrepreneur Be One of the Cool Kids (And Get $25,000)

The Geeky Freshmen

When Jorge and I started working on Heilu in 2015, we were like geeky high school freshmen, playing with bugs by ourselves in the cafeteria. We had zero style, social skills, or confidence, and people teased us for the weird stuff we were into.

Any attempts we made to befriend the cool kids fell flat. Since cool kids only want to associate with you when you’re popular, but you’re only popular when other cool kids associate with you, we were in a tough spot. It didn’t help that we didn’t know what we were doing.

That’s when a cool kid came along and turned us around.

For some reason we didn't get invited to a lot of parties in the early days of Heilu...

For some reason we didn't get invited to a lot of parties in the early days of Heilu...

A Cool New Friend

Our lives changed in late 2015 when one of the cool kids, the RADIUS Slingshot accelerator, decided to take us under their wing. RADIUS looked beyond our geeky exterior and saw something inside of us. They gave us a makeover, taught us how to find our inner cool, and introduced us to a bunch of new friends like other food businesses and expert mentors.

We’ve still got a long way to go before becoming homecoming king—RADIUS isn’t a miracle worker—but we’re a long way from our lonely cafeteria days. Now, when others question our cred we have the confidence to tell them we know what we are doing (mostly) and we’ve got cool kids in our corner to back us up.

Thanks to RADIUS we’re moving on up in the world.

Thanks to RADIUS Slingshot we're (a little bit) cooler now. 

Thanks to RADIUS Slingshot we're (a little bit) cooler now. 


Do You Know a Social Entrepreneur Ready to Step Up Their Game?

RADIUS is getting ready to take in a select few new kids under its wing.

Better yet, thanks to an investment from Charles Chang (the founder of Vega), those lucky enough to be chosen for the 2017 Slingshot Accelerator will be getting an even more serious kick in the butt than we got.

RADIUS is recruiting ventures that help people live healthy lives with solutions that help people make healthy choices. Over the six month program starting this September, impact entrepreneurs will be given all the tools they need to become cool, including intensive training, networking, one-on-one mentorship, access to workspace, and a $25,000 investment.

If you know an entrepreneur anywhere in Canada who is looking to take their business to the next level, do them the favour of passing this on to them. The June 20 pre-application deadline is rapidly approaching. It only takes ten minutes to complete the first phase of the application, so apply now.

Also let them know that they can contact Jorge and me with any questions. We’d be glad to share our experience. And we could still use more friends, so if you’re interested in being part of our mission to create a better future through nutrition, click here.